Using Interests to Begin Conversations
Yesterday we talked about discovering your niche market, now we are going to go into detail on how you can use your interests to begin conversations and build relationships. Social media is incredible because you can find practically thousands of different places that have to do with your specific interests. If you love baseball, for example, you can go to Facebook, search for “baseball” or even Google “baseball fans Facebook groups,” and a ton of them will pop up. The same goes for Instagram. If you use the same baseball example above, you can search for #baseball and find thousands upon thousands of baseball related pictures. Your goal is to go to these different social media sites, join or follow groups and hashtags that revolve around your interests.
Why do this? Your goal as a Beachbody Coach is to build as many relationships as possible, help as many people as possible. When you start interacting with people in places that have to do with your interests, it’s very easy to get into a conversation and build a relationship with someone because you have something in common. Let’s say that you enjoy Fantasy Football, so you decide to join a Fantasy Football Facebook group. How easy would it be for you to carry on a conversation with someone in that group? EXTREMELY EASY! Why? Because you have something in common with them. And I guarantee you it will be easy for you to keep that conversation going as well. Let’s say, though, that you join a group about shoes and you know nothing about shoes. How difficult would it be for you to start a conversation with someone? Very difficult because you have no idea what to talk about and don’t know what you have in common.
What about outside of the internet? The same process is going to take place. For example, let’s say that you’re a 25 year old woman who absolutely loves everything fashion, and you could easily spend 2 hours a day on Pinterest looking at designer shoes. One day you head to the mall to do a little shopping and you see another woman wearing these incredible shoes that you love. How easy would it be for you to go up to her and say, “Oh my gosh I love your shoes! Where did you get them?” Very easy! Chances are you will be able to keep the conversation going because you both have something in common. Or what if you’re a 25 year old guy who loves baseball and you sit down next to someone on the bench (waiting for your wife to get done shopping) who is wearing a hat of your favorite team, the Cleveland Indians. It would be very simple for you to turn to him and say, “Man, those Indians had one hell of a game last night!” For the next 15-20 minutes you would probably talk about the game the previous night, how the season is going, and your favorite players.
The key, though, is that you know what questions to keep asking to lead the conversation to where you want it to go, and that’s what we are going to cover tomorrow.
DAILY TASK: Find and “Like” 5 Facebook pages that relate to your market.