If you’re not using Instagram, it’s time to start! Instagram has quickly become one of the main ways to reach out to new people and build relationships.
- For your profile picture, you want either a picture of yourself or something that has to do with health and fitness.
- In the website spot in your bio, put a link to your website.
- Make sure privacy settings are set to public, not private.
- Promote and connect your Instagram account on all your social media sites and your website, if you have one.
- Post 2-4 times per day, and unlike with Facebook, the majority of your posts need to be revolved around fitness and your market.
- Create posts that have VALUE! Workout pics, transformation pics, motivational pics, healthy food pics, etc.
- You can add up to 30 has tags (#) in your posts, but instead of putting them on the picture itself, post them in the comments section.
- You can go back to old pictures, delete the hashtags that you put in the comments section, repost them again (copy and paste), and you will show up at the top of that hashtag search once again. You are going to want to do this at least a few times each day.
- When replying to people, make sure you tag them in the post by putting @ in front of their name. Or you can just swipe their comment to the side, in which an arrow and trash can will emerge, and you just click on the arrow to tag them.
- Just like Facebook, you don’t want to spam people by constantly posting nothing but Beachbody pictures. Be real, be you, and appeal to your market.
- You can save your most used #’s in a note on your phone so you can copy and paste instead of writing them out every time.
- You can create 15 second videos as well.
- Because they are so short, you have to get right to the point.
- In comments section of video, you can add “want to see the whole video add me on Facebook.”
- Video Ideas: Quick recipes, workout tips, diet tips, exercises, etc.
- Geo-Tag your photos – Instagram offers users the opportunity to geo-tag where the photo was taken. When you tag a location, other instagrammers who are close geographically or visited the same location at a later date will be able to view your photos. Chances are they will want to keep updated with what you’re doing hence resulting in a follow.
Searching and Building Relationships
- You have to actively and consistently search for people and build relationships, not wait for people to approach you.
- Do not become a salesperson, like what we’ve been talking about in the training. Take the time to get to know someone and don’t be a “copy and paste” Coach.
- Ideally, you want to search hashtags that have something to do with fitness because it’s much easier for you to quickly get into the topic of Beachbody, but it doesn’t always have to be just fitness. Rather, it can be any hashtag that revolves around your market (list you created earlier in the training). In addition, there is a lot of competition from numerous fitness companies on normal fitness pages.
- Beachbody related hashtags are hounded by coaches, and searching for people there can be exhausting because (1) Most of the posts are from Coaches themselves, and (2) Whenever a non-Coach does post, there are Coaches literally waiting there to pounce on the opportunity.
Before you comment on a picture, make sure that the person who posted the picture is not a Beachbody Coach or from another network marketing company, and you can do so by going to their profile and looking at their info.
- When you find a picture that relates to your market, comment on the picture about the picture and then begin asking questions. Again, first tag (@) the person and then proceed to comment. Make sure you “follow” the person as well.
- Note: Make sure that it’s an individual user posting and not a company or featured account with a ton of followers.
- The goal with Instagram is to build relationships and move the conversation over to Facebook. After you’ve been in conversation with someone (ideally around 3-4 comments), tell them that it’s much easier to continue talking on Facebook, and ask them if you can add them as a “friend.”
- When you reach out and comment, there are people who ignore you so there is no reason to keep following them. Use the follow button as a tool to keep track of people you have commented on, and when you follow up and they have ignored you even with follow up comments, unfollow them. They won’t be on your news feed and you won’t have to follow up with them, hence saving time.
Great Instagram Apps
- A Beautiful Mess – great for adding borders, doodles and pre made phrases
- WordSwag – many fun fonts and word designs
- Over -fun fonts and pre made artwork (can’t rotate texts)
- Phonto – tons of fonts and symbols, able to create fun color patterns, added filters, doesn’t make you square crop pics
- FX Photostudio – blur out backgrounds, able to mix black and white, great effects and labels for fonts
- Typic+ – great fonts and colors, fun overlays
- Watermark It – contains many stock copyright pics, can edit logos and overlays, can draw and add text
- iWatermark – can add and edit logos and overlays, but doesn’t save them
- Twin Collage – side by side pics, able to make it square ready if you choose
- Instacollage – add solo or collages in square form for ig, use squaready app to fit if necessary, add text, effects, frames and stickers
- Squaready – take any picture and make it square for IG
- SquareadyV (Videos) – take any video and make it square for IG
- PicPlayPost – picture and video in one square (can be collage style for multiple pics or vids)
- Colorsplash – make a pic all black and white and color specific parts in color, 0r vice versa – all color and make certain points black and white
- Dynamic Light
- A+ Signature
- Font Candy
DAILY TASK: Search for 5 different hashtags (#) that revolve around your market and comment on 2 people’s pictures for each hashtag, making it 10 people that you will be reaching out to. Make sure you keep track of who’s pictures you commented on!